Last Message: Re: Typeface Trade mark permission. How to do it?
Next Message: ATypI site

Date: 1998-11-15 15:09:39
From "Michel Bujardet "
Subject: Re: Typeface Trade mark permission. How to do it?

David Lemon writes ;

>> What if it's a font which the designer wanted to remain exclusive
>> to a given firm? Can one then act ethically in a manner contrary to
>> the designer's wishes? What about (oh blast, can't remember
the names)
>> what's his name
>
>T.J. Cobden-Sanderson
>
>> tossing the punches for the Doves type into the Thames? What's the
>> ethical basis for a Doves resurrection then?
>
>One could note that Emery Walker (Cobden-Sanderson's partner) was furious
>that the font was destroyed.
>
One can understand !

>Although it would match the Bauhaus ideal of new designs for new
>technology, I think the old classics are worth keeping. I'd feel pretty
>deprived in a world of type with no Bodoni, Janson/Kis, Garamond,
>Baskerville, Fournier or Goudy (I believe you can still find heirs for
>Caslon, Gill and Dwiggins). Thus, when no heirs exist, I think reviving
>designs which are otherwise inaccessible to current technology is a
>reasonable thing to do.
>
Indeed. Besides, the nice thing about revivals is that there maybe
differences in the way the electronic font is implemented, thus the same
font by different electronic foundries may look different, although it is a
re-creation of the same.

>There's also a legal issue here: trademarks on the name. If I were to
>release "Dave's Avant Garde", ITC would have grounds to sue
me for
>trademark infringement. They're registered the trademark ITC Avant Garde
>Gothic, and the new name could be construed to impact the value of theirs.
>If anyone is considering doing such things, I'd strongly advise getting
>legal counsel first.

That's right. Thank-you for the insight.

On another note : I looked for the official web site for the Association
Typographique Internationale (ATypI), and found what looks like it at
http://www.textmatters.com/atypi/

I looked for a membership application form, and was not able to locate any.
It would be a good idea to have one online.

If this is actually the official site, I will also place a link on my web site.

I send them a fax to have confirmation, and to get an membership
application form.

As a simple comment, from someone whose very means of existence depend on
the Web, rather than printed matter, the ATypI site seems awfully poor in
graphics. Could it be deliberate, or simply the consequence of culture ?



Michel Bujardet, Match Software
http://www.matchfonts.com

This message has been viewed 1034 times

Last Message: Re: Typeface Trade mark permission. How to do it?
Next Message: ATypI site